Rancangan Iklan - Komunikasi Bisnis

Bisnis yang ingin saya jalankan adalah sebuah tempat kursus Bahasa Inggris.

Bahasa Inggris telah menjadi bahasa international saat ini. Sangat bermanfaat sekali untuk kedepannya jika kita mampu fasih berbahasa Inggris di masa globalisasi ini. Kursus ini diperuntukan ini anak SMP-SMA atau sederajat. Untuk mengiklankan tempat kursus ini akan menggunakan media cetak atau brosur.

Brosur dibuat sedemikian rupa menjadi menarik. Dalam brosur terdapat kata yang memotivasi untuk belajar bahasa Inggris. Terdapat juga komentar komentar positif tentang tempat kursus ini dari para siswa/pelajar di tempat kursus ini. Ditampilkan pula beberapa promosi yang sedang berlangsung dalam brosur dan apa saja fasilitas yang ada di tempat kursus. Brosurnya sendiri akan dibagikan di sekolah-sekolah. Selain brosur, ada juga media cetak lainnya seperti spanduk besar yang ditempatkan di titik yang bisa dilihat banyak orang.

LEUWI LIEUK DAN LEUWI CEPEUT

Leuwi Lieuk dan Leuwi Cepeut adalah salah satu destinasi wisata alam yang berada di Kampung Wangun Cileugsi, Desa Karang Tengah, Kec. Babakan Madang, Kab. Bogor. Tujuan wisata alam ini memang baru dikenal beberapa bulan terakhir dari seorang traveler yang mengenalkan lokasi ini di sebuah komunitas pecinta alam. Sebelumnya di daerah ini terlebih dahulu dikenal dengan Leuwi Hejo namun Leuwi Lieuk dan Leuwi Cepeut baru dikenal namanya. Leuwi yang dalam bahasa Sunda yang berarti bagian terdalam sungai atau bisa diartikan juga aliran dalam sungai.

Leuwi Cepeut berupa sebuah kolam alami yang dilewati arus sungai yang diapit dengan dua tebing tinggi. Airnya jernih dengan kedalam kurang lebih 1 sampai 2 meter.

Leuwi Cepeut

Leuwi Lieuk berada di atas lokasi Leuwi Cepeut. Leuwi Lieuk masih berasal dari satu arus sungai dengan Luewi Cepeut. Tidak berbeda jauh seperti Leuwi Cepeut, Leuwi Lieuk seperti sebuah kolam dengan air jernih namum lebih besar dari Leuwi Cepeut. Ada beberapa tempat untung melakukan lompatan di sini.

Leuwi Lieuk

Leuwi Lieuk dan Leuwi Cepeut ini memiliki potensi wisata. Menurut Mariotti dalam Yoeti (1983), potensi wisata adalah segala sesuatu yang terdapat di daerah tujuan wisata, dan merupakan daya tarik agar orang-orang mau datang berkunjung ke tempat tersebut (1983). Menurut Gamal Suwantoro (1997) dalam bukunya yang berjudul “Dasar-dasar Pariwisata”, pembangunan suatu objek wisata harus dirancang dengan bersumber pada potensi daya tarik yang dimiliki objek tersebut dengan mengacu pada kriteria keberhasilan pengembangan yang meliputi berbagai kelayakan. Kelayakan tersebut antara lain kelayakan finansial, kelayakan sosial ekonomi regional, dan kelayakan lingkungan termasuk kelayakan kondisi fisik objek wisatanya.

Leuwi Lieuk dan Leuwi Cepeut sendiri mempunyai daya tarik tersendiri bagi para pecinta alam maka sesuai dengan teori A. Yoeti dalam bukunya “Pengantar Ilmu Pariwisata” tahun 1985, daya tarik wisata atau tourist attraction, istilah yang lebih sering digunakan, yaitu segala sesuatu yang menjadi daya tarik bagi orang untuk mengunjungi suatu daerah tertentu, dan menurut Nyoman S. Pendit dalam bukunya “ Ilmu Pariwisata” tahun 1994 mendefiniskan daya tarik wisata sebagai segala sesuatu yang menarik dan bernilai untuk dikunjungi dan dilihat.

Dalam UU. No 10 Tahun 2009 disebutkan, “Daya tarik wisata adalah segala sesuatu yang memiliki keunikan, keindahan, dan nilai yang berupa keanekaragaman kekayaan alam, budaya dan hasil buatan manusia yang menjadi sasaran atau tujuan kunjungan wisatawan”. Jadi dapat disimpulkan bahwa atraksi wisata merupakan sesuatu yang dapat menimbulkan daya tarik bagi wisatawan dan merupakan alasan utama untuk mengunjungi tempat wisata, sesuai dengan teori A. Yoeti dalam bukunya “Pengantar Ilmu Pariwisata” tahun 1985, daya tarik wisata atau tourist attraction, istilah yang lebih sering digunakan, yaitu segala sesuatu yang menjadi daya tarik bagi orang untuk mengunjungi suatu daerah tertentu. Dengan kata lain daya tarik wisata adalah objek wisata.

Daya tarik wisata menurut Direktoral Jendral Pemerintahan di bagi menjadi tiga macam, yaitu daya tarik wisata alam, daya tarik sosial budaya, dan daya tarik minat khusus. Leuwi Lieuk dan Luewi Cepeut termasuk ke dalam daya tarik wisata alam, karena merupakan sumber daya alam yang berpotensi serta memiliki daya tarik bagi pengunjung baik dalam keadaan alami maupun setelah ada usaha budi daya. Daya tarik wisata alam sendiri terbagi menjadi 4 kawasan, yaitu flora fauna, keunikan dan kekhasan ekosistem, gejala alam, dan budidaya sumber daya alam. Leuwi Lieuk dan Leuwi Cepeut ada di kawasan gejala alam dengan telaga sebagai objek pengembangan wisatanya.

Pengembangan wisata yang memiliki potensi ini harus menjadi perhatian pemerintah setempat. Untuk saat ini pengembangan wisata alam ini masih dilakukan oleh warga sekitar dan masih banyak yang perlu dikembangkan lagi. Leuwi Lieuk dan Leuwi Cepeut ini juga belum banyak didengar oleh orang karena penyebaran informasi tentang objek wisata alam ini masih hanya sebatas dari mulut kemulut dan dari media sosial dan pastinya masih perlu pengembangan lagi untuk melakukan promosi guna memaksimalkan potensi wisata ini.

Tourism Development

Tourism is travel for recreational, leisure, or business purposes, usually of a limited duration. Tourism is commonly associated with trans-national travel, but may also refer to travel to another location within the same country. Tourism has become a popular global leisure activity. Tourism can be domestic or international, and international tourism has both incoming and outgoing implications on a country's balance of payments. Today, tourism is major source of income for many countries, and affects the economy of both the source and host countries, in some cases it is of vital importance. Tourism is an important, even vital, source of income for many countries. Tourism brings in large amounts of income into a local economy in the form of payment for goods and services needed by tourists, accounting for 30% of the world's trade of services, and 6% of overall exports of goods and services.

In 1994, the United Nations identified three forms of tourism in its Recommendations on Tourism Statistics:

• Domestic tourism, involving residents of the given country traveling only within this country.
• Inbound tourism, involving non-residents traveling in the given country.
• Outbound tourism, involving residents traveling in another country.

Tourism development?

Tourism development refers to all the activities associated with providing facilities for tourists in a destination. It involves activities such as skills development, job and wealth creation, and marketing. Marketing of various tourist destinations through liaison, training and advice of local tourism businesses promotes tourism development.

There has been an up-trend in tourism over the last few decades, especially in Europe, where international travel for short breaks is common. Tourists have a wide range of budgets and tastes, and a wide variety of resorts and hotels have developed to cater for them. For example, some people prefer simple beach vacations, while others want more specialised holidays, quieter resorts, family-oriented holidays or niche market-targeted destination hotels.

The developments in technology and transport infrastructure, such as jumbo jets, low-cost airlines and more accessible airports have made many types of tourism more affordable. The WHO estimated in 2009 that there are around half a million people on board aircraft at any given time. There have also been changes in lifestyle, for example some retirement-age people sustain year round tourism. This is facilitated by internet sales of tourist services. Some sites have now started to offer dynamic packaging, in which an inclusive price is quoted for a tailor-made package requested by the customer upon impulse.

There have been a few setbacks in tourism, such as the September 11 attacks and terrorist threats to tourist destinations, such as in Bali and several European cities. Also, on 26 December 2004, a tsunami, caused by the 2004 Indian Ocean earthquake, hit the Asian countries on the Indian Ocean, including the Maldives. Thousands of lives were lost including many tourists. This, together with the vast clean-up operations, stopped or severely hampered tourism in the area for a time.

Sources:
http://en.wikipedia.org/wiki/Tourism
http://www.ask.com/question/what-is-tourism-development

Basic Social Science

What is Basic Social Science?

Based on Wikipedia, social science is the integrated study of the social sciences and humanities to promote civic competence whereas according to Oxford Dictionary social science means the study of human society and social relationship. I have also found some other definitions on the internet, and one of them says that Basic Social Science is a group of academic disciplines that study the aspects related to the human and social environment. So I made my own conclusion about its definition; Basic Social Science is the study of social problems and the way to solve it. We are human being and we never be separated from any social issues. That’s why we have to know the social realities including the issues or the problem and its solution by learn this science.

THE PURPOSES OF BASIC SOCIAL SCIENCE

Just like any other sciences, Basic Social Science has its own purposes : 

1. To expand our mind and personality so we could grow into a better version of ourselves and have broad knowledge. 

2. To comprehend and be aware of the social realities and issues which exist in our society. 

3. To be considerate and responsible about the social issues which are happening and be able to find a way to overcome them. 

4. To understand scientists’ minds better and be able to communicate with them about how to overcome the current issues.

THE BRANCHES OF BASIC SOCIAL SCIENCE

There are 10 branches of Basic Social Science  

1. Anthropology (a study about human beings in general). 

2. Economic (a study about production and wealth distribution in the society). 

3. Geography (a study about spaces and human beings above the earth’s surface). 

4. Law (a study about the established rules). 

5. Linguistic (a study about the cognitive and social aspects of literature). 

6. Education (a study about anything which is related to students, studying, and also character and personality formations). 

7. Politic (a study about governance). 

8. Psychology (a study about behavior and mental process). 

9. History (a study about the past which is connected to the human beings). 

10. Sociology (a study about the society and also the human beings relationship).

Sourches:

http://en.wikipedia.org/wiki/Social_studies

http://www.oxforddictionaries.com/definition/english/social-science?q=social+science

https://www.csupomona.edu/~ddwills/courses/soc%20sci%20101/Lecture%20Notes%20101/Basic%20Concepts.html

http://drajat45freeman.wordpress.com/2010/11/14/materi-ilmu-sosial-dasar/

http://yolandavanny.blogspot.com/2012/01/ruang-lingkup-ilmu-sosial-dasar.html

Social Solidarity

A. Solidarity

Solidarity is unity (as of a group or class) that produces or is based on universities of interests, objectives, standards, and sympathies. It refers to the ties in a society that bind people together as one.

B. Social Solidarity

Social solidarity is a spiritual potential, a commitment shared by the national identity as well as the Social Solidarity is the conscience of the Indonesian nation is replicated from the attitudes and behaviors based on the understanding, awareness, responsibility beliefs, and social participation in accordance with the ability of each citizen society with the spirit of togetherness, a willingness to sacrifice for others, mutual cooperation in togetherness and kinship.

Therefore Social Solidarity is the basic value of social welfare, social capital in the community continue to be explored, developed and utilized in realizing the ideals of the Indonesian nation to state that welfare society.

As the basic values ​​of social welfare, social solidarity must continue to be revitalized in accordance with the actual conditions of the nation and is implemented in a concrete manifestation in our lives.

Social solidarity is a value that is meaningful to each nation. The soul and spirit of social solidarity in the life of the nation and the people of Indonesia in essence has been around since the days of our ancestors long before this country stand as an independent nation which became known as the nation of Indonesia.

The soul and the spirit of social solidarity in the course of the life of our nation has been tested in a variety of historical events, with the peak manifestation manifested in acts and attitudes based on the sense of community of the people of Indonesia in the face of practice or the practice of "social solidarity" are used to do in life every day. For example, helping people who are sick.

C. Moral Values of Social Solidarity

Solidarity is unity (as of a group or class) that produces or is based on universities of interests, objectives, standards, and sympathies. It refers to the ties in a society that bind people together as one.

From the sense of solidarity that we can feel or judge a person's humanity. Solidarity means:

1. Personal interests remains placed in the framework of consciousness obligation as a social being in social life.

2. The obligation to the community and the nation felt bigger than his personal interests.

As for the moral values ​​embodied in social solidarity including the following:

1. Please help. Moral values ​​is evident in people's lives, such as: helping fellow neighbors. For example, to help victims of natural disasters or visit a sick neighbor.

2. Mutual assistance, such as working the fields or build a house.

3. Cooperation. This reflects an attitude of moral value to cooperate with others, although different in ethnicity, race, skin color, and does not discriminate the differences in cooperation.

4. The value of togetherness. The moral is there because of the attachment of self and self-interest and fellow loyalty, help and defend each other. Examples contribute something to the place of disaster, whether it be flood, famine or attacked by another nation.

D. Overcome Disasters with Social Solidarity

The values ​​of social solidarity may be the greatest force to solve disaster problems that often occur in Indonesia. "We have the basic form of capital values ​​of mutual cooperation which is still alive in the community. Value mutual assistance is a form of social solidarity that is very useful in the event of a disaster.

The most important thing is how to manage the potential for mutual assistance and local knowledge in each area to address any problems that occur, including in the event of a disaster.

Indonesia has a very heterogeneous social capital in the form of ethnicity, language and region wide. Therefore we need a system that is more powerful than the systems that had been previously offered to cope with the disaster.

There are four approaches to consider when disaster strikes. First thing to do is to equate the perspective that Indonesia is located in disaster-prone areas so that people should always be ready for disasters. Second, disaster management must change the nature of the emergency be retroactive, in accordance with the times.

Disaster management cannot be done partially, but must be comprehensive. This is related to the nature of the disaster cannot be predicted when it will happen. Now we have a system that will be implemented into the community, which should be carried out jointly by the community.

Always provide help in the long run it weakens the fighting power of society. They will always wait for someone else a helping hand when trouble struck. The independence vanished. That's what we do not want. Duties and responsibilities of key government is formed independent communities through empowerment breakthrough. Unfortunately, such programs do not yet see being done in earnest.

E. Social Solidarity also Include:

1. Awareness

One of the actions to foster and strengthen the "social solidarity" is the awareness to all citizens about the causes of poverty and how to help the little people they are. In other words, if used medical term awareness of the diagnosis and therapy of poverty. Structuring a life together in the social, economic, political, or social structures that cause poverty. Medium therapy is the greater participation of poor people in deciding the arrangement of life together. Which is still strong in society is awareness or incorrect diagnosis is poor people are poor because of their mentality, that is lazy, does not persevere in the attempt, it is easy to despair and apathy, accept fate. Though small folk mentality emerged and survived because of the existing social structure that has endured for years.

Another view is about the strong culture of inequality. Inequality in society understood as being taken for granted. A difference rich and poor is considered normal. People instead of feeling ashamed but instead be proud that his lifestyle is very different from the lifestyle of the poor.

Cultural inequality and incorrect diagnoses in the over grown because of the notion of personality Achieving or Achieving Society: what someone obtained it due to a strong desire for someone to excel. Because people also have to compete with others. Which is reasonable in the competition already got rewarded. Is a myth that success is entirely dependent on the willingness to excel. Should be aware that the structure of "social" that is very supportive of one's success.

This false consciousness comes perpetuate inequality "social" economies, politics in society. Moreover, this false consciousness that hinder the need for "solidarity" with the poor people.

The implications of appropriate therapy so little people can free themselves from their poverty, that their participation in managing the common life, is the importance of the distribution of power. This means that the common people should be involved in political activities. They should be free to organize, free of political education.

2. Economics

Monopoly in the economy will clearly widen the economic gap between the rich and poor people. Free fight liberalism will lead efforts or economic activities are small-cap small people would be turned off by economic enterprises that have capital. So protection for small or medium business needs to be given. Instead of progressive taxation is hard and firm needs to apply to large corporations.

3. Education

It often happens unconsciously educational institution it fosters even perpetuate the spirit and practice often unfair competition. Children are invited to compete to answer student questions the teacher. That answer is wrong, being embarrassed, being the right to feel proud.

The lack of success of a pupil into a source of joy and pride of another friend who succeeded. It would thus make the students always knew that he had to compete with his friends. Especially now with the ranking system implemented in our schools.

To try and develop a way for children to get used to work there: the study group, the test group, the group assessment. In addition, for the growth of "social solidarity" in children is not enough to just invite them to visit the hostel strays, old people's home, shelter the disabled and others are managed by the non amaliah.

Such efforts could even harm the education of "social solidarity", because there is a danger of this kind of education is more open and direct action only on charity. Children are not invited to see the injustice and fight for justice.

So it is necessary to analyze the rescued child poverty because poor people were normal. Through the creation of the analysis by the child, the child is expected to see and realize that the structure of "social" now there is what is the cause of poor people remain poor.

4. Structural Change

Step gives aid and charity may be able to sharpen it the gap between the rich and the poor. Because these measures indicate the giver is at a higher position. Thus, while there is a general scheme of the administration as a cause discrimination and inequality. Then view existing charity need to be improved to the stage: "... who fought for social justice structural so no longer need to give alms and funds, these stages will be able to provide more value and dignity to fellow humans."

If we assume they are lower than the target and compassion, we can fall into the attitude oppress, belittle their rights as human beings to choose and determine their way of life. Instead we should have an attitude of solidarity with their suffering.

If we want to help them do we provide assistance in the form of material alone, but we must provide the tools and how to use the tools to meet the needs that must be met. In this case I can quote the philosophy of Confucius: "If you give fish to the hungry, then he will be full day. But if you give him a hook, he will be full for the rest of his life. "

It is appropriate motion "social solidarity" should be directed to raise public awareness of the root causes of their suffering. Not just provide entertainment pa suffering with a number of material assistance. "Social solidarity movement" must be able to reach structurally from the suffering itself. So that it can come to the realization on the poor people that in fact they can also raise the dignity of their lives by understanding the potential. Not only expect help from others. Then give them the opportunity to be able to take the initiative, opening up the potential for self-development opportunities.

In the end charitable giving alms that are supposed to be only one day on special cases. That is only for those with disabilities, half-mad, a family that was already collapsing financially or to the orphans. The responsibility is not to the government, but the responsibility of the government and society. The struggle to build a just and prosperous society if done together.

Souches:

http://dhienscute90.blog.com/2010/12/25/tugas-isd-2/

http://uyuyfazry.wordpress.com/2011/11/07/kesetiakawanan-sosial/

http://amaliahnurfitri.wordpress.com/2011/01/03/tugas-isd-kesetiakawanan/

IKLAN

Ini adalah contoh brosur iklan.. (Nama dan alamat hanyalah buatan)

Definisi dan Jenis Iklan

Kata iklan (advertising) berasal dari bahasa Yunani, yang artinya kurang lebih adalah ‘menggiring orang pada sebuah gagasan’. Adapun pengertian iklan secara komprehensif adalah “semua bentuk aktivitas untuk menghadirkan dan mempromosikan ide, barang, atau jasa secara nonpersonal yang dibayar oleh sponsor tertentu…”. Secara umum, iklan berwujud penyajian informasi nonpersonal tentang suatu produk, merek, perusahaan, atau toko yang dijalankan dengan kompensasi biaya tertentu. Dengan demikian, iklan merupakan suatu proses komunikasi yang bertujuan untuk membujuk atau menggiring orang untuk mengambil tindakan yang menguntungkan bagi pihak pembuat iklan.

Struktur kata dalam iklan:
1. Menggugah: mencermati kebutuhan konsumen, memberikan solusi, dan memberikan perhatian.
2. Informatif: kata-katanya harus jelas, bersahabat, komunikatif. Tidak bertele-tele apalagi sampai mengabaikan durasi penayangan.
3. Persuasif: rangkaian kalimatnya membuat konsumen nyaman, senang, tentram, menghibur.
4. Bertenaga gerak: komposisi kata-katanya menghargai waktu selama masa penawaran/masa promosi berlangsung.
Untuk menyampaikan gagasan pikiran dalam suatu bahasa seorang penulis iklan harus mengetahui aturan-aturan bahasa tersebut, seperti tata bahasa, kaidah-kaidahnya, idiom-idiomnya, nuansa atau konotasi sebuah kata, dan sebagainya. Syarat ini adalah syarat yang mutlak.

Menurut Kotler (2002:658), periklanan didefinisikan sebagai bentuk penyajian dan promosi ide, barang atau jasa secara nonpersonal oleh suatu sponsor tertentu yang memerlukan pembayaran.

Menurut Rhenald Kasali (1992:21), secara sedrhana iklan didefinisikan sebagai pesan yang menawarkan suatu produk yang ditujukan oleh suatu masyarakat lewat suatu media. Namun demikian, untuk membedakannya dengan pengumuman biasa, iklan lebih diarahkan untuk membujuk orang supaya membeli.

Menurut PPPI dalam situsnya, terdapat definisi bahwa periklanan sebagai segala bentuk pesan tentang suatu produk yang disampaikan melalui suatu, dibiayai oleh pemrakarsa yang dikenal, serta ditujukan untuk kepada sebagian atau seluruh masyarakat.
Secara umum, iklan merupakan suatu bentuk komunikasi nonpersonal yang menyampaikan informasi berbayar sesuai keinginan dari institusi/sponsor tertentu melalui media massa yang bertujuan memengaruhi/mempersuasi khalayak agar membeli suatu produk atau jasa.

Karakteristik Iklan
Iklan memiliki beberapa karakteristik, antara lain:
a. Suatu bentuk komunikasi yang berbayar.
b. Nonpersonal komunikasi.
c. Menggunakan media massa sebagai massifikasi pesan.
d. Menggunakan sponsor yang teridentifikasi.
e. Bersifat mempersuasi khalayak.
f. Bertujuan untuk meraih audiens sebanyak-banyaknya.

Jenis Iklan
Berdasarkan tujuannya, iklan diklasifikasikan menjadi 3 jenis, yakni:
a. Iklan Informatif (Informative Advertising)
Iklan ini mempunyai ciri-ciri sebagai berikut:
- Bertujuan untuk membentuk atau menciptakan kesadaran/pengenalan dan pengetahuan
tentang produk atau fitur-fitur baru dari produk yang sudah ada.
- Menginformasikan perubahan harga dan kemasan produk.
- Menjelaskan cara kerja produk.
- Mengurangi ketakutan konsumen.
- Mengoreksi produk.

b. Iklan Persuasif (Persuasive Advertising)
Iklan ini mempunyai cirri-ciri sebagai berikut:
- Bertujuan untuk menciptakan kesukaan, preferensi dan keyakinan sehingga
konsumen mau membeli dan menggunakan barang dan jasa.
- Mempersuasif khalayak untuk memilih merk tertentu.
- Menganjurkan untuk membeli.
- Mengubah persepsi konsumen.
- Membujuk untuk membeli sekarang.

c. Iklan Reminder (Reminder Advertising)
Iklan ini mempunyai ciri-ciri sebagai berikut:
- Bertujuan untuk mendorong pembelian ulang barang dan jasa.
- Mengingatkan bahwa suatu produk memiliki kemungkinan akan sangat dibutuhkan
dalam waktu dekat.
- Mengingatkan pembeli dimana membeli produk tersebut.
- Menjaga kesadaran akan produk (consumer’s state of mind).
- Menjalin hubungan baik dengan konsumen.

Contoh Iklan
a. Iklan Informatif
- Iklan Sony Ericsson Z550i
Iklan ini merupakan iklan informatif karena membentuk atau menciptakan kesadaran/pengenalan dan pengetahuan tentang produk atau fitur-fitur baru dari produk yang sudah ada.

- Iklan Dji Sam Soe
Iklan ini juga tergolong sebagai iklan informatif karena menginformasikan kepada khalayak mengenai kemasan produk Dji Sam Soe yang baru, yakni kemasan 10 yang ditampilkan dengan tulisan berukuran besar. Tak lupa iklan ini juga berusaha meyakinkan kepada khalayak bahwa mutu produk tetap sama sejak tahun 1913, meskipun kemasan yang dihadirkan berbeda.

- Iklan Coca Cola
Iklan ini tergolong iklan informatif karena memberitahukan kepada khalayak mengenai produk, kemasan serta harga yang terbaru. Selain itu juga mempromosikan kemudahan jika membeli produk yang baru tersebut.

b. Iklan Persuasif
- Iklan Samsung Slim Fit TV
Iklan ini merupakan iklan persuasif karena berusaha mempersuasif khalayak untuk membeli TV merk Samsung dengan cara menginformasikan kualitas serta kelebihan-kelebihan yang dimiliki Samsung, sehingga khalayak dapat mengubah persepsinya mengenai TV merk lain dan menganggap Samsung lebih unggul.

- Iklan Canon Printer PIXMA iP1200
Iklan ini juga tergolong iklan persuasif karena berusaha mempersuasif khalayak untuk membeli Canon Printer PIXMA iP1200 dengan cara menginformasikan keistimewaan yangbdimiliki produk ini.

c. Iklan Reminder
- Iklan Vita Zone
Iklan ini merupakan iklan reminder karena mengingatkan kepada khalayak bahwa Vita Zone memiliki kemungkinan akan sangat dibutuhkan dalam waktu dekat, yakni pada waktu bulan puasa ketika iklan ini dipublikasikan (iklan ini dipublikasikan pada 27 September 2006).

- Iklan Hotel Santika Malang
Iklan ini juga merupakan iklan reminder karena mengingatkan kepada khalayak bahwa pelayanan yang ditawarkan Hotel Santika Malang memiliki kemungkinan akan sangat dibutuhkan dalam waktu dekat, yakni pada hari Valentine ketika iklan ini dipublikasikan (iklan ini dipublikasikan pada 8 Februari 2006). Selain itu juga mengingatkan khalayak dimana mendapatkan layanan tersebut.

- Iklan Simpati Jitu
Iklan ini termasuk iklan reminder karena mendorong pembelian ulang barang dan jasa Simpati Jitu. Selain itu juga menjaga kesadaran akan produk (consumer’s state of mind), serta menjalin hubungan baik dengan konsumen dengan cara memberikan pelayanan serta tarif yang lebih murah kepada pelanggan Telkomsel, khususnya pengguna Simpati Jitu.


http://onlymasagus.blogspot.com/2010/02/jenis-iklan-dan-contohnya.html


http://izanagi004.wordpress.com/2010/11/14/pengertian-bahasa-iklan/